ABOUT US & Disclosure

Southwest Florida is a beautiful place to live in, to spend the winter or just to vacation at.

Southwest Florida has a lot more to offer than just beautiful beaches so if you are looking for something to do in Southwest Florida you have come to the right place.

I live in Cape Coral with my husband and two children and every day we enjoy discovering new and interesting things to to do in and around Southwest Florida. I wanted to share my experiences and my discoveries with anyone who is interested in Southwest Florida.

From Cape Coral and Fort Myers down to Bonita Springs and Naples I share events, attractions and fun things to do in Florida’s Gulf Coast as well as day and weekend trips to other Florida destinations.

I love to travel and have done my share of globetrotting. You can check my travels and my reviews on TripAdvisor.



I am always open to suggestions so send me your Press Releases about events in the area and I will do my best to share them here and on our Facebook page.

If you need information about advertising on this website please contact me at:  [email protected]


Founder and Editor

1277179_406453929456681_1107216092_o Paula Bendfeldt-Diaz

Paula is a freelance writer, translator & marketer specializing in social media and Hispanic markets. Along with her husband she is the owner of Catalyst Creative Studio, a graphic design and marketing firm in Southwest Florida. She started her writing career as the founder and editor of Bebé y Mamá, the first parenting magazine in Guatemala. She is the founder and editor-in-chief of GrowingUpBilingual.com and 365thingsswfl.com. She writes articles in Spanish and English for both magazines and the web on subjects ranging from travel and food to parenting and bilingualism. She is a regular contributor to 30SecondMom.com and PlazaFamilia.com. When she is not in front of her computer she enjoys traveling, good food and is always in search of new things to do and in Southwest Florida along with her husband and two children.


Art Director

Cesar Diaz Cesar Díaz

Cesar is a freelance graphic designer with more than 15 years of experience in the advertising world.  Along with his wife, Paula, he is the owner of Catalyst Creative Studio, a graphic design and marketing firm in Southwest Florida.  His strong backgroud in advertising, working for Young & Rubican and other agencies in the USA and Latin America have given Cesar a blend of consumer insight, creative inspiration and strategic thinking that enables him to create engaging and flexible graphic solutions that deliver real value. Cesar is the creative force behind GrowingUpBilingual.com and 365thingsswfl.com.  During his free time he enjoys mountain biking, good food and traveling with his family.


Hehir_006 Jessica Hehir

Jessica Hehir is a former broadcast journalist who found her calling in motherhood. Jessica has worked in all aspects of both broadcast and print journalism in Ireland and across the U.S. Jessica writes for several publications in Southwest Florida on topics ranging from parenting to business to health and beauty. She is now using her writing skills to blog about her adventures in motherhood. Jessica enjoys spending time in the kitchen with her children, running long distance and dinning out with her husband. She is always looking for opportunities to put her writing and party planning skills to good use in the business world as she work over time to create sweet childhood memories for her three young daughters. They inspired her new blog, www.sugarandthespice.org. You can follow her on Twitter @sugarnthespice or try to keep up with her on her Facebook page.

Self Janeth Sanchez Paez

A writer at heart, Janeth has been writing poems and stories since elementary school.  She enjoys sharing her experiences in motherhood, parenting and life on her blog, In the Motherhood Full of Dreams.  A graduate of Rutgers University with a degree in communication, she truly enjoys the process of researching, writing and communicating information, especially via social media.  Janeth loves the beaches of South West Florida and is always up for a new adventure with her husband and two children.  You can find her writings on her blog and on  www.BeingLatino.us and follow her on twitter @Md2Bluvd.

Disclosure Policy

This policy is valid from 22 March 2013

This blog is a personal blog written and edited by me. For questions about this blog, please contact  [email protected]

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

This blog does contain content which might present a conflict of interest. This content will always be identified.

To get your own policy, go to http://www.disclosurepolicy.org


What information do we collect?We collect information from you when you register on our site, subscribe to our newsletter, fill out a form or enter a giveaway.When ordering or registering on our site, as appropriate, you may be asked to enter your: name or e-mail address. You may, however, visit our site anonymously.
What do we use your information for?Any of the information we collect from you may be used in one of the following ways:
  • To administer a contest, promotion, survey or other site feature
  • To send periodic emails

The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.

Protection of your Information

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.

Do we use cookies?

We do not use cookies.

Informatio Disclosure to Other Parties

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 1/22/2013

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.


Cape Coral, FL


[email protected]

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